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IKONISCHES ROT

ICONIC RED

Strong, bright and powerful. Red is a colour that attracts attention. For us red has a special meaning as is the iconic colour of our brand. Red is the pop of colour in our design and logo, highlights our rich history and heritage, and even mirrors the presence of red in the Swiss flag.

ICONIC RED

30 Results

Classic, 40mm, Edelstahl brossiert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A660.30360.16SBBV, Frontansicht
Classic, 40mm, Edelstahl brossiert und Schwarzes Veganes Traubenleder Armband, A660.30360.16SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 40 mm

CHF 259.00

Unit price
per 

Wanduhr rot, 25cm, A990.CLOCK.11SBC
Wanduhr rot, 25cm, A990.CLOCK.11SBC
Sold out

Red Wall clock, 25cm

CHF 199.00

Unit price
per 

Classic, 36mm, Edelstahl brossiert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A660.30314.16OMV, Frontansicht
Classic, 36mm, Edelstahl brossiert und Schwarzes Veganes Traubenleder Armband, A660.30314.16OMV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 36 mm

CHF 249.00

Unit price
per 

Cushion, 31 mm, Rotes veganes Traubenleder Uhr, MSL.31110.LCV, Frontansicht
Cushion, 31 mm, Rotes veganes Traubenleder Uhr, MSL.31110.LCV, Person mit Armbanduhr am Handgelenk

Petite Cushion, Red Vegan Grape Leather, 31mm

CHF 319.00

Unit price
per 

Wanduhr, 250mm, stop2go WiFi Wanduhr, MSM.25S11, Front view
Wanduhr, 250mm, stop2go WiFi Wanduhr, MSM.25S11
Bestseller

stop2go Wall clock, 25cm

CHF 299.00

Unit price
per 

evo2, 30 mm, Rotes Veganes Traubenleder Uhr, MSE.30210.LCV, Frontansicht
evo2, 30 mm, Rotes Veganes Traubenleder Uhr, MSE.30210.LCV, Person mit Armbanduhr am Handgelenk
Sold out

evo2, Red Vegan Grape Leather, 30mm

CHF 289.00

Unit price
per 

Classic, 40mm, Edelstahl brossiert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A660.30314.16OMV, Frontansicht
Classic, 40mm, Edelstahl brossiert und Schwarzes Veganes Traubenleder Armband, A660.30360.16OMV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 40 mm

CHF 259.00

Unit price
per 

Wanduhr silber, 25cm, A990.CLOCK.16SBB
Wanduhr silber, 25cm, A990.CLOCK.16SBB
Bestseller

Silver Coloured Wall clock, 25cm

CHF 199.00

Unit price
per 

Classic, 36mm, Edelstahl poliert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A667.30314.11SBBV, Frontansicht
Classic, 36mm, Edelstahl poliert und Schwarzes Veganes Traubenleder Armband, A667.30314.11SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 36 mm

CHF 259.00

Unit price
per 

Wanduhr silber, 40cm, A995.CLOCK.16SBB
Wanduhr silber, 40cm, A995.CLOCK.16SBB
Bestseller

Silver Coloured Wall Clock, 40cm

CHF 399.00

Unit price
per 

evo2, 26 mm, Rotes Veganes Traubenleder Uhr, MSE.26110.LCV, Frontansicht
evo2, 26 mm, Rotes Veganes Traubenleder Uhr, MSE.26110.LCV, Person mit Armbanduhr am Handgelenk

evo2, Red Vegan Grape Leather, 26mm

CHF 259.00

Unit price
per 

Classic, 36mm, Edelstahl brossiert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A660.30314.11SBBV, Frontansicht
Classic, 36mm, Edelstahl brossiert und Schwarzes Veganes Traubenleder Armband, A660.30314.16SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 36 mm

CHF 249.00

Unit price
per 

evo2, 35 mm, Rotes Veganes Traubenleder Uhr, MSE.35110.LCV, Frontansicht
evo2, 35 mm, Rotes Veganes Traubenleder Uhr, MSE.35110.LCV, Person mit Armbanduhr am Handgelenk

evo2, Red Vegan Grape Leather, 35mm

CHF 279.00

Unit price
per 

Classic, 36mm, Edelstahl poliert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A660.30314.11SBBV, Frontansicht
Classic, 36mm, Edelstahl poliert und Schwarzes Veganes Traubenleder Armband, A660.30314.11SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 36 mm

CHF 249.00

Unit price
per 

Wecker, 50mm, Tisch-Uhr, MSM.64410
Wecker, 50mm, Tisch-Uhr, MSM.64410

Silver Coloured Table and alarm Clock, 5 cm

CHF 219.00

Unit price
per 

Classic, 30mm, Edelstahl brossiert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A658.30323.16OMV, Frontansicht
Classic, 30mm, Edelstahl brossiert und Schwarzes Veganes Traubenleder Armband, A658.30323.16OMV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 30 mm

CHF 229.00

Unit price
per 

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RED_ICONIC_CAMPAIGN_MARCH_24_1_compressed_relative_060.png

STORY OF THE RED SECOND HAND


As you step onto any Swiss station platform, in the middle of all the busy activity, the countdown is evident: from afar, you can discern the 45 seconds remaining until the hand reaches twelve, marking the departure of the train. This iconic feature of Swiss railway station clocks has stood as a design staple for decades. In the context of railway operations, red signified a crucial message: stop. With its 2 second stop when it reaches 12 o'clock, the Official Swiss Railways Clock ingeniously incorporated this historical association, ensuring that railway passengers were not only informed of the time but also compelled to pause and reflect in a moment of stillness. With the red second hand fixed in place; the train remained safely stationed until the designated departure time. Thus, the red hue of the second hand transcends mere aesthetics, embodying a legacy of functionality, safety, and the timeless elegance of Swiss craftsmanship.

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Prd_MON_Power_up_red_some_5.1_compressed_relative_060.jpg

DESIGNER'S VISION


In 1944, Hans Hilfiker, a visionary at SBB, crafted the SBB station clock, with its iconic red second hand resembling the trowel of station dispatchers. This design prioritized readability and legibility, essential for both passengers and station staff. In 1986, this design seamlessly transitioned from the station platform to the wrist, as we introduced the first Official Swiss Railways Station wristwatch.