ICONIC RED

Strong, bright and powerful. Red is a colour that attracts attention. For us red has a special meaning as is the iconic colour of our brand. Red is the pop of colour in our design and logo, highlights our rich history and heritage, and even mirrors the presence of red in the Swiss flag.

ICONIC RED

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STORY OF THE RED SECOND HAND

As you step onto any Swiss station platform, in the middle of all the busy activity, the countdown is evident: from afar, you can discern the 45 seconds remaining until the hand reaches twelve, marking the departure of the train. This iconic feature of Swiss railway station clocks has stood as a design staple for decades. In the context of railway operations, red signified a crucial message: stop. With its 2 second stop when it reaches 12 o'clock, the Official Swiss Railways Clock ingeniously incorporated this historical association, ensuring that railway passengers were not only informed of the time but also compelled to pause and reflect in a moment of stillness. With the red second hand fixed in place; the train remained safely stationed until the designated departure time. Thus, the red hue of the second hand transcends mere aesthetics, embodying a legacy of functionality, safety, and the timeless elegance of Swiss craftsmanship.

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DESIGNER'S VISION

In 1944, Hans Hilfiker, a visionary at SBB, crafted the SBB station clock, with its iconic red second hand resembling the trowel of station dispatchers. This design prioritized readability and legibility, essential for both passengers and station staff. In 1986, this design seamlessly transitioned from the station platform to the wrist, as we introduced the first Official Swiss Railways Station wristwatch.

Mondaine Schweiz

Mondaine Schweiz

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ICONIC RED

Classic, Black vegan grape leather, 40 mm

Red Wall clock, 25cm

Classic, Black vegan grape leather, 36 mm

Petite Cushion, Red Vegan Grape Leather, 31mm

stop2go Wall clock, 25cm

evo2, Red Vegan Grape Leather, 30mm

Classic, Black vegan grape leather, 40 mm

Silver Coloured Wall clock, 25cm

Classic, Black vegan grape leather, 36 mm

Silver Coloured Wall Clock, 40cm

evo2, Red Vegan Grape Leather, 26mm

Classic, Black vegan grape leather, 36 mm

evo2, Red Vegan Grape Leather, 35mm

Classic, Black vegan grape leather, 36 mm

Silver Coloured Table and alarm Clock, 5 cm

Classic, Black vegan grape leather, 30 mm

STORY OF THE RED SECOND HAND

DESIGNER'S VISION

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ICONIC RED

STORY OF THE RED SECOND HAND

DESIGNER'S VISION

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