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IKONISCHES ROT

ICONIC RED

Strong, bright and powerful. Red is a colour that attracts attention. For us red has a special meaning as is the iconic colour of our brand. Red is the pop of colour in our design and logo, highlights our rich history and heritage, and even mirrors the presence of red in the Swiss flag.

ICONIC RED

30 Results

Wanduhr schwarz, 25cm, A990.CLOCK.64SBB
Wanduhr schwarz, 25cm, A990.CLOCK.64SBB

Black Wall clock, 25cm

CHF 199.00

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per 

Classic, 40mm, Edelstahl poliert Gehäusematerial und Braunes Veganes Traubenleder Armband, A660.30360.11SBGV, Frontansicht
Classic, 40mm, Edelstahl poliert und Braunes Veganes Traubenleder Armband, A660.30360.11SBGV, Person mit Armbanduhr am Handgelenk

Classic, Brown vegan grape leather, 40mm

CHF 259.00

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per 

essence, 32mm, Kirsch-Rote nachhaltige Uhr, MS1.32130.LC, Front view
essence, 32mm, Kirsch-Rote nachhaltige Uhr, MS1.32130.LC, Model shot

essence, 32mm, Dark Red Cherry sustainable watch, MS1.32130.LC

CHF 219.00

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per 

Classic, 30mm, Braunes Veganes Traubenleder Armband, A658.30323.11SBGV, Frontansicht
Classic, 30mm, Braunes Veganes Traubenleder Armband, A658.30323.11SBGV, Person mit Armbanduhr am Handgelenk

Classic, Brown vegan grape leather, 30mm

CHF 229.00

Unit price
per 

Classic, 30mm, Edelstahl brossiert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A658.30323.16SBBV, Frontansicht
Classic, 30mm, Edelstahl brossiert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A658.30323.16SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 30 mm

CHF 229.00

Unit price
per 

Tischuhr und Wecker, 125mm, A997.MCAL.16SBB
Tischuhr und Wecker, 125mm, A997.MCAL.16SBB

Silver Coloured Table and Alarm clock, 12,5cm

CHF 199.00

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per 

Classic, 30mm, Edelstahl poliert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A658.30323.11SBBV, Frontansicht
Classic, 30mm, Edelstahl poliert Gehäusematerial und Schwarzes Veganes Traubenleder Armband, A658.30323.11SBBV, Person mit Armbanduhr am Handgelenk

Classic, Black vegan grape leather, 30 mm

CHF 229.00

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per 

Schwarzes Veganes Traubenleder Armband, 16 mm, FGM.3116.21Q.1.K

Black vegan grape leather strap, 16mm

CHF 39.00

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per 

Schwarz Veganes Traubenleder Armband, 16 mm, FGM.3116.21Q.1.K

Black vegan grape leather strap, 16mm

CHF 39.00

Unit price
per 

Schwarzes Veganes Traubenleder Armband, 20 mm, FGM.3120.21Q.1.K

Black vegan grape leather strap, 20mm

CHF 39.00

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per 

Schwarzes Veganes Traubenleder Armband, 18 mm, FGM.3118.21Q.1.K

Black vegan grape leather strap, 18mm

CHF 39.00

Unit price
per 

Schwarzes Veganes Traubenleder Armband, 18 mm, FGM.3118.21Q.K

Black vegan grape leather strap, 18mm

CHF 39.00

Unit price
per 

Red vegan grape leather strap, 16mm

Red vegan grape leather strap, 16mm

CHF 39.00

Unit price
per 

Vegan grape leather strap, 12mm

Vegan grape leather strap, 12mm

CHF 39.00

Unit price
per 

STORY OF THE RED SECOND HAND


As you step onto any Swiss station platform, in the middle of all the busy activity, the countdown is evident: from afar, you can discern the 45 seconds remaining until the hand reaches twelve, marking the departure of the train. This iconic feature of Swiss railway station clocks has stood as a design staple for decades. In the context of railway operations, red signified a crucial message: stop. With its 2 second stop when it reaches 12 o'clock, the Official Swiss Railways Clock ingeniously incorporated this historical association, ensuring that railway passengers were not only informed of the time but also compelled to pause and reflect in a moment of stillness. With the red second hand fixed in place; the train remained safely stationed until the designated departure time. Thus, the red hue of the second hand transcends mere aesthetics, embodying a legacy of functionality, safety, and the timeless elegance of Swiss craftsmanship.

DESIGNER'S VISION


In 1944, Hans Hilfiker, a visionary at SBB, crafted the SBB station clock, with its iconic red second hand resembling the trowel of station dispatchers. This design prioritized readability and legibility, essential for both passengers and station staff. In 1986, this design seamlessly transitioned from the station platform to the wrist, as we introduced the first Official Swiss Railways Station wristwatch.